Cookie and tracking settings

Everything optional is off until you turn it on, and you can turn it back off here at any time.

You have not made a choice yet. Until you do, everything optional stays off.

  • Necessary

    What the site needs to work at all: remembering this choice, and running a measurement when you press Start. There is nothing optional in here, which is why it cannot be switched off.

  • Analytics

    Which tools get used and which results people reach, so we know what to improve. Bands and categories only — never your measurements, and never anything you typed.

  • Advertising

    Measuring whether an advertisement led to a visit. Nothing is switched on today because no advertiser is configured, and this stays off until one is.

  • Personalisation

    Using what we know about your visit to change what you are shown. We do not do this, and the switch exists so that if we ever did, you would have said yes first.

What is actually running today

Nothing optional. There is no analytics vendor connected, no advertising pixel and no personalisation, so the switches above currently govern capabilities that exist in the code and are not in use. We have built them now so that the day any of it is switched on, your choice is already being honoured rather than being asked for afterwards.

The one cookie the site sets is the one recording the choice you make on this page. It holds four yes/no values and a date. It is not shared with anyone, and “Forget my choice” deletes it.

What we will not do

  • No tag fires before you agree. The code that would send anything is built so that it returns nothing at all unless a vendor is configured, switched on, and consented to. Three separate conditions, because each one guards a different mistake.
  • Nothing is queued while you decide. A queue of events waiting for consent is a record of what you did before you agreed to be recorded.
  • No measurement leaves your browser. Analytics would record that a test finished and which band the result fell into — never the figures.

This is not a certified consent platform

Worth stating plainly. What you are using is our own implementation: a first-party cookie and the switches above. It is not an IAB TCF-certified consent management platform, and we do not claim it is. If personalised advertising is ever introduced, a certified platform is required before it can be, and adopting one will replace the mechanism behind this page.

The privacy page covers what the site does with what it measures, including the parts that have nothing to do with cookies.