About Circle Utility
A UK comparison, product-discovery and diagnostic service that starts with the decision you are actually making—and says when the evidence is incomplete.
What this is
Circle Utility helps UK consumers compare services, narrow physical-product choices and diagnose problems before spending. Broadband and Wi-Fi are established areas, alongside mobile, travel connectivity, online security and home-working technology.
The operating promise is compare, diagnose, discover, buy smarter. Free fixes still come first where a diagnosis is involved, while commercial pages put the relevant provider or product decision where it can actually help.
The rule we care most about
A single browser speed test cannot prove where a fault is. It measures the whole path between your device and a test server, and any link in that chain can be the narrow one.
That is not a caveat we put in the small print — it shapes the whole product. Every result states its confidence, the evidence behind it, and what we still do not know. Where the evidence does not support a conclusion, the tool says so and tells you which single further test would settle it. It will not manufacture certainty to look more useful.
How we intend to make money, and what that will not affect
Some pages contain clearly labelled affiliate links. If you choose an eligible provider or retailer through one, Circle Utility may receive a commission without changing the price you pay. A live relationship does not make an advertiser the best choice, and a single option is never presented as a provider ranking.
The part that matters is the separation. The diagnostic engine has no access to commercial data at all — not prices, not merchants, not commission rates. It can say that a category of product is relevant to your situation; it cannot see which one would pay us. That is enforced by how the code is built, not by a policy we promise to follow.
Free fixes always come first, and the site has to be worth using with every commercial element removed. If it is not, the commercial elements are doing too much work.
What we do not do
- We do not require an account. There is nothing to sign up for.
- We do not store your results, your IP address or your postcode.
- We do not publish invented statistics, reviews or testimonials.
- We do not rank providers by what they pay us.
- We do not claim a cause we cannot support.
Who runs this
Circle Utility is a trading name of Prestige Access Limited, registered in England and Wales. The brand you see and the company legally responsible for it are two different things, and you are entitled to know both.
- Registered name
- Prestige Access Limited
- Company number
- 14004633
- Registered office
- 6 Ashberry Drive, Messingham, Scunthorpe, England, DN17 3QS
- VAT number
- 407 0547 19
- General enquiries
- [email protected]Questions about the tools or the results.
- Privacy
- [email protected]Data protection questions and requests about your information.
The methodology page explains exactly how the diagnosis is reached, and privacy covers what happens to data.